Well, I do wonder about it myself for a long time, I don't know the answer but, you can always ask for it on the forum.
There is a similar topic on the forum already you can read it here https://forums.tapas.io/t/boys-love-tag-rising-trend/12367/23
I only skim read it a bit, it's seems it's also a trendy genre on other platforms as well. I don't really fancy the genre myself, but it does seems like it has a cult following.
Anyway, if you want you may asks it in more detail on the forum since it's also intrigued me.
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