Day 1

World Population: 8 Billion.

Client: Yeah, but combining the best landing page with the best ads didn't work. What should our next step be?
Alexander, you are awfully quiet. I'd like your take on this since you are the one who said this could happen.

Boss: … Alexander?
Alex: Sorry, my screen froze. What were you saying?
Boss: He said, "What's your take on these results?"
Alex: Oh, yeah, right. It's simple: the best ads might attract some people while the best-performing site might appeal to a different segment. We should test combinations as a whole, and we might end up with different ones for each segment.
Client: Oh, that sounds complex. I'm not sure if we can allocate so many resources to testing.
Boss: I'm sure it can be simplified and reduced to two or three combinations.
Alex: It might, but it's not a certain thing.
Boss: We'll bring you a written proposal so you can analyze it.
Client: Yeah, that would be good. When could you have it?
Boss: You'll have it by the end of the day. Now, I believe we've covered everything we had for this meeting. Do you guys have anything else you want to see or talk about?
Client: No, that's it for us. Thank you, guys. Have a great day.
Boss: You too!
Alex: Bye, guys.

Click. Call ended.
Beep. Instant message: "Enter this video call: bipbip.com/58643674."

Alex: Boss, whazzup?
Boss: Alex, I know you are good at campaign management, but I need you to put some effort into client management. Not everything is black or white. You need to find compromises.
Alex: I’m not gonna lie to them.
Boss: And nobody is asking you to do so. You’re smart enough to know what I mean. If the client can't go with the perfect answer, you can give them "the best among their possibilities."
Alex: And if the best is not running online campaigns?
Boss: Then you say you need to look into it, and I’ll handle it.
Alex: …
Boss: Look, Alex, I like you. Like I said, you’re good at campaign management, but your job is Account Management, and your success is measured by the money the clients spend. So either change the attitude or you’ll need to change jobs.
Alex: OK.
Boss: OK what?
Alex: OK, boss.
Boss: You have the weekend to think about it. I expect an answer by Monday.
--- click (call ended)

Alex, looking at his one-eyed dog: But what was the question?? Did you happen to catch it, Captain Morgan? Bahh, fuck him. I’ll find a better boss. Wanna go to the park?
Morgan stood up wagging his tail in anticipation.

Alex was about to stand up when the whole world froze and turned gray. For an instant, he thought he was having a stroke or he had died, but then a screen made of blue light appeared in front of his face.
Three seconds passed after the screen appeared, and a voice rang out while words started appearing on it. It seemed as if the sound was coming from inside him and from everywhere at the same time.

"Humans of planet Earth: This is God.

Humanity has finally reached a designated checkpoint. The current phase is ending.
Your results are SO BAD even I am impressed. Corruption and power concentration are totally out of control. Even with vast technology, inequality is as rampant as ever. Some start with so much… and others with so little. But the worst part is that the multiple systems you created rarely reward those that do more. That is about to change.

For the new phase, every person will be able to carve their own destiny.
In order to regain balance and to make things more entertaining, new rules will come into play.
As a creator, I particularly admire what you’ve made with the fantasy worlds and the work put into them to create great balance.
Your new phase will be inspired by these worlds. Mana will start filling every corner of your planet. As it gets thicker, it will have an impact, so be prepared. I suggest you start getting ready. I wish you good luck."