If the crack epidemic was WW1, the current opioid epidemic is WW2, then our prejudices are the Maginot line; being super-dangerous by making us (think we're) super-safe.
One of the main reasons it took so long for anyone to notice there is a problem is because we've always expected drugs to comme in tin oil or plastic baggies sold in an alley between two sketchy, usually black or otherwise ethnic young men so we don't see its true face when it comes in an orange prescription bottle signed by someone with "MD" after his name, advertised online and dispensed by a pharmacist in a labcoat to a suburbian old man who gobbles them down like M&Ms without any caution precisely because all those lab coats and that prescription bottle makes him feel so above those "junkies on the street" while he is taking the same molecule, having the same effect and the same addiction.
Vaccinate, dammit, vaccines work and the treatment for measles probably make Big Pharma money than a one-dose vaccine...but who can blame anti-vaxxers for being skeptical of pharmaceutical companies after this?
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