The next morning Ethan transformed the warehouse into a classroom of ideas Chalk diagrams covered the walls Spell residue glimmered faintly across the floor The founders sat in a semicircle ready for a different kind of magic one that did not rely on runes summoning circles or mana Instead it required clarity confidence and direction Pitchcraft as Ethan jokingly called it

He stood before them holding a parchment sheet labeled Pitch Outline Problem Solution Why Now Founder Advantage Simple Market Size Demonstration The founders stared at the list Some looked excited others terrified Toren whispered to Velra asking whether words could explode if spoken wrong Velra whispered that she hoped not

Ethan told them that a pitch was not a spell A pitch was a story but structured A truth but sharpened A vision but grounded in value He motioned for Toren to step forward Toren described his fireball improvements Ethan stopped him quickly and asked Who needs your solution Toren hesitated then said blacksmiths adventurers cooks signal tower operators Ethan nodded and asked next What problem do they face Toren said inconsistent heat Ethan smiled Good No mention of power no mention of glory only focus on the user

Lira followed next describing her summoning loops Ethan asked her about reliability curves communication speeds and failure rates She answered in honest detail unsure whether it sounded impressive Ethan said it was exactly what mattered and she brightened with relief He told her that clarity was more powerful than flair She believed him because his calm certainty felt like the gravity of a spell circle even without magic

Velra stepped forward with her cooling potion She began talking about rare ingredients Ethan gently cut her off and asked what users cared about She paused then said they wanted even cooling that prevented damage Ethan told her that this single sentence was more valuable than describing every ingredient Velra exhaled shaking off years of overcomplication

Mira presented last describing her stabilizing pulse Ethan instructed her to speak not as a lone healer but as a founder building a system She said adventurers wanted reliable mana stability before and after missions Ethan nodded encouraging her to continue She said she could offer regular treatments not just emergency aid Ethan told her she had just invented a subscription healing service Mira looked overwhelmed again but this time with excitement

Corren the beast tamer practiced describing his stone lizard’s delivery routes Ethan taught him to quantify reliability using numbers Corren said the lizard completed its route nine times out of ten Ethan clapped telling him this metric could attract customers seeking dependable delivery Corren promised to push the lizard to a perfect record The lizard responded by blinking slowly and chewing a pebble

The rune engraver and crystal tuner gave a joint pitch explaining mana stabilization for lantern crystals Ethan pushed them gently challenging them to simplify words until anyone could understand The more they explained the more confidence grew between them Their teamwork had formed naturally and Ethan could see the potential for a powerful co founded company

The necromancer stepped forward nervously holding his skeletal squirrel It tapped lightly on the floor Ethan asked him to describe his idea The necromancer said he could perform small safe courier tasks using low energy undead units The room was silent Ethan broke the silence with a smile saying that micro courier services existed in his world too and had grown massively The necromancer looked stunned as if hearing his entire life suddenly validated

After all founders finished Ethan explained the next major milestone Demo Day One in seven days A small event for selected customers early adopters and possibly a guild observer The founders exchanged uncertain glances but also excitement This was a world where mages rarely performed for anything other than spectacle but now they would perform for opportunity

Ethan then demonstrated a pitch himself explaining a hypothetical spell based communication network He used simple language clear structure and confident pacing The founders watched in awe Some whispered that it felt like a spell crafted from words alone Ethan told them that pitchcraft was indeed a form of magic The magic of clarity and intent

By late afternoon the founders practiced in small groups correcting each other offering suggestions and sharpening ideas The warehouse echoed with strange phrases Fireball unit cost Summoning loop failure rate Cooling density curve Mana stabilization cycle Undead courier micro routes It no longer sounded like a random collection of magical oddities It sounded like an ecosystem forming node by node

As the sun set Ethan looked at the chalkboard where he had written three new core principles Build value not noise Structure beats chaos Communication creates belief The founders repeated the lines until they almost became mantras

When the stars rose Ethan stood outside the warehouse again watching the river shimmer with reflected light He felt that same stirring inside him the belief that impossible things could be built from dusty rooms and determined people

He whispered Demo Day is coming
And the world will feel the shift