In student research projects it's very common to have little or no money to reimburse participants. Many of these studies run on the offers of tea or baked goods as incentives to draw in volunteers.
Some volunteers are happier about this than others.
Christmas-themed research is relatively popular. The BMJ has a Christmas issue each year, covering such topics as Rudolph's red nose to whether Santa really keeps a naughty-or-nice list.
( http://www.bmj.com/specialties/christmas )
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