This is the story arc where I get skeptical about online activism...though I still believe in activism, and here's why:

Online activism is more about venting against what's wrong than encouraging what's right. Negative, outrage-filled stories gather more clicks than inspiring ones but people tend to comform to the labels we stamp on them, even when those labels are negative.

Feminist forums are full of women venting about how they are heroic little Marges cleaning after brain-dead and ungrateful Homers but raise a generation of boys on that idea and you're teaching them that you need to be stupid and alcoholic (or worse) to be a man.

Same goes about indigenous activism. Tell people that modern Canada is, in essence, colonialist and can't be anything else, you'll get more of that "you just want us to go back to France/England!" childishness that powers the right-wing. Instead, we need to diffuse ideas about what would NOT be colonial and actually good for the first nations (or black people, or latinos...). Those ideas are there, but people don't pay attention to them on social media.

In other words, you can't scream that the World can't change and then expect the World to even try to change.