Getting featured is one of the many ways to grow your audience on Tapastic.
Being mobile friendly is one of the factors we look into when featuring content. With 6 out of 10 readers* digesting your content through mobile phones and tablets, it's no surprise that we value the reading experience very highly.
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I personally don't find the vertical format a good solution. It requires more scrolling and if you find a comic too small you can rotate the phone... But then again haven't exactly exploded with success so perhaps you are right.